19 Jun 2019 (Wed)
14:15 – 18:00
Digital technology is reshaping the future of retail. The boundaries between digital and physical retail spaces are blurring more than ever, giving rise to an increasingly integrated approach to the retail experience.
While brick-and-mortar retailers are gearing up to grow their online presence and go agile, e-commerce companies are launching their physical stores and creating the human-touch customer experience online.
Brands are learning from the best (and failure) of both worlds to reinvent business through digital technology and to create personalised experience for digitally-empowered customers.
• What deep insights could we draw from big data to better understand customer behaviours and future lifestyle trends?
• How might we leverage the digital advance to design seamless, intuitive and personalised customer experience?
• How digital technologies are revolutionising retailing industry, from user experience to brand strategy to business models?
• In the digital age, where are the next frontiers for retail space?